We Are Broadcasters
National Association of Broadcasters

Scripps� Delivers 40,000 Children�s Books


Topic: Community-Focused Initiatives
Posted on 1/23/2017

E.W. Scripps employees around the country delivered 40,000 children�s books to local markets and read with kids to celebrate National Reading Day on January 23, through the Scripps Howard Foundation�s �If You Give a Child a Book�� campaign. Monetary donations reached $143,000. �This campaign is helping to make the Scripps vision of creating a better informed world accessible to even the most disadvantaged children in our communities� said Scripps Howard Foundation President and CEO Liz Carter. Participating ABC affiliates include:

  • KERO-TV Bakersfield, Calif., employees participated in story time at Frank West Elementary School. Kids got their own book and played with a live Clifford the Big Red Dog.
  • WRTV Indianapolis worked with School on Wheels. Volunteers tutor children experiencing homelessness.
  • ABC affiliate WFTS Tampa partnered with the Junior League of Tampa to give books to local schools.
  • KNXV Phoenix partnered with the Arizona�s Children Association to give books to kids as they enter foster care.
  • WMAR-TV Baltimore helped the Maryland Book Bank, a mobile library through which children can select up to five books to keep.



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