Topic: Community-Focused Initiatives
Posted on 8/13/2015
iHeartMedia Syracuse, in partnership with the Onondaga County Agriculture Council, created a robust multi-media campaign that provided consumers in Onondaga County with the knowledge they need to buy food grown within their county. The campaign centered on the message of �Buy local. Buy Onondaga Grown.� Every retailer, restaurant, market, and farm stand offering Onondaga Grown food items was invited to participate by requesting a free kit containing small �Buy Local Onondaga Grown� stickers that could be affixed to signage, large window clings, posters, and more. The kit was also available as a free digital download. Participants were then listed at a web portal hosted at all five iHeartMedia radio station websites. Consumers now had a straightforward way to change their shopping habits to include Onondaga Grown products.
Read more stories on Community-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
