Topic: Youth-Focused Initiatives
Posted on 11/24/2014
Hearst Television�s NBC affiliate WLWT-TV Highlights student athletes from local high schools each week through its Blitz5 program. Blitz5 also featured the Don�t Text and Drive campaign in partnership with Shopperformance.com. Each Thursday from September through November, students who pledged not to text and drive had the opportunity to win a $100 gas card. At the end of the campaign, the school with the most pledges was given a $2,500 scholarship to present to a deserving student.
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