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National Association of Broadcasters

All Hands on Deck: WBOC-TV GM Mans the Camera to Cover Sandy


Topic: Disaster Relief and Recovery

Independently-owned WBOC-TV Salisbury, Maryland�s vice president and general manager, Craig Jahelka, told B&C that it was all hands on deck at his station when Sandy blew through the East Coast. Jahelka admitted even he manned the camera for a few hours during the storm. WBOC-TV partnered with Clear Channel Radio and Delmarva Public Radio to simulcast storm coverage on the radio. WBOC-TV, for the first time, provided continuous hurricane news on its smartphone app. Once the storm cleared, WBOC-TV also used the station�s helicopter to survey the damage. Details on road closures, Red Cross efforts and requests for volunteers can be found on the station�s special Sandy section of the website and on the smartphone app.



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