Topic: Community-Focused Initiatives
The "New Q Morning Zoo" from KKBQ-FM in Houston, Texas, takes its show on the road every Thursday to visit a town on the outskirts of its listening area. The "In Your Backyard" broadcast gives locals an opportunity to be part of something to which they normally wouldn�t have access, and promotes tourism and community involvement. Promotional mentions about the five-hour broadcast run during the first half of the week. The community being paid a visit receives a homepage presence on the station�s Web site. Each year, the effort requires more than 250 staff hours. The result: Staff get to meet listeners from the entire broadcast area, and local businesses in less trafficked areas enjoy increased exposure.
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